09 10 2015 3 From the editor The decision makers Hardly a day goes by that we don t hear about new technol ogies in the automotive industry They are developed by car makers themselves by traditional suppliers or by new automo tive players such as consumer electronics or IT companies In the world of new mobility innovation now also comes from telecommunications service providers or from startups that happen to have something the changing auto industry can use Amid all the excitement what s often forgotten is that the im plementation of these new technologies in companies and in cars requires go or no go decisions at the highest level Au tomakers top executives are confronted with these dilemmas each and every day Does a new technology really solve a prob lem Is it worth the money Will it add real value And to com plicate matters even further as the car industry transforms itself its top executives often have to decide on technologies that 10 years ago they might not even have heard of In this edition of the automotiveIT international magazine we talk to some of these decision makers executives who play a key role in shaping tomorrow s personal mobility Audi CEO Rupert Stadler for example plans to spend 24 billion euros in coming years to revolutionize powertrains and move connec tivity and infotainment to the next level An interview with Stadler is on page 10 Jaguar Land Rover part of India s Tata Group since 2008 has ambitious growth plans and we talk to R D chief Wolfgang Epple on page 16 Similar ambitions de fine the strategy at Volvo Cars and Klas Bendrik CIO of the Swedish carmaker explains the key role played by IT in repo sitioning the brand page 20 And in another CIO interview Kia Motors Europe head of IT Daniel Mueller explains how his organization is supporting the Korean carmaker s aim of selling 500 000 cars in Europe by 2020 page 22 Finally we hear from the two top IT executives at lighting experts Hella how they manage the growing complexity of their business page 30 To put everything in perspective we open the magazine with a big picture look at the new world of personal mobility and ponder the question whether the power of technology doesn t make us too optimistic If you read our reports on testing Audi s driverless A7 and BMW s high tech i8 sports car pages 38 and 28 you get a sense of optimism But read our story on flying cars on page 46 and you ll be brought back to earth quickly in a manner of speaking Arjen Bongard Editor in Chief automotiveIT com abongard automotiveIT com EDITORIAL THE I N T E RN E T O F E V E RY TH I NG p r e s e n t s the last traffic jam We re building the Internet of Everything for connected cities So smarter cars and roads equipped with sensors will use our highly secure cloud to keep traffic moving It s a greener safer easier future Where the roads always flow cisco com thelasttrafficjam 2015 Cisco and or its affiliates All rights reserved

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