09 10 2015 11 INTERVIEW Our development work is also focusing on connectivity and infotainment the expansion of driver assistance systems and even autonomous driving You said at the CES in Asia that digitization will change society on a more sustained basis than the first indus trial revolution What do you think the automotive world will look like in 2030 Assistance systems with ever improved networks will reduce driver stress and increase safety in difficult traffic situations Thanks to online sensor systems that capture traffic occurrenc es and high performance data networks our cars are becoming increasingly intelligent and can make decisions In a growing number of driving situations the driver can turn driving over to the car and devote himself to other things To this end the car is becoming a seamlessly networked mobile device and the driver will be linked to the cloud and the digital world wherever he goes This is making entirely new overall mobility concepts possible Significantly higher productivity was associated with the first industrial revolution because the methods of production had undergone massive changes Will history repeat itself as a result of companies growing digitalization Digitization will help to boost productivity if used properly But I am convinced that the human factor with its creativity and multifaceted character will continue to play an important role What will happen to manufacturers who miss the sig nals and don t implement rapidly growing digitization into their business quickly enough I don t want to paint any gloomy scenarios here But I believe that it is not enough to just participate in digitization You also have to actively drive it forward and help to shape it This in cludes having or building up the necessary expertise within your own company Automakers have to pick up the pace in development due to pressure from the consumer industry The VW Group is building up a wide variety of cells data labs digital labs and so on to speed things up How does this affect the connected car Here we are taking advantage of our expertise within the group as well as our own teams of specialists In addition we are working with the world s best suppliers so we can iden tify trends early actively shape them and quickly make new solutions available in our products The modular infotainment system MIB is one example of this flexibility and speed of innovation With this system we are in a position to quickly map hardware developments from the consumer field into our cars Still the demands that we place on semiconductors are exceptional Chips in cars have to withstand numerous and severe shocks extreme temperatures and fast temperature changes That s why our developers start with semiconduc tor development so they can deliver the implementation even more quickly Daimler has created a separate connected car division incorporating the development as well as sales and ser vices operations required for it How will Audi proceed in the future We have had good experience with interdisciplinary project groups that develop solutions with considerable customer benefits Individual sections work hand in hand on these proj ect teams and each of them simultaneously contributes its own expertise Digitization will help to boost productivity On the Sonoma Raceway in California in July Audi showed that a driverless RS 7 concept can beat many sports car drivers

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