09 10 201510 INTERVIEW We have plenty of new ideas Mr Stadler Audi sold 1 74 million vehicles in 2014 and you are striving for even more records this year Where will you be at the end of 2015 and will the growth con tinue undeterred in coming years We want to grow this year as well despite the overall challeng es in important markets and our model changes in important model lines this year For sure we also want to grow in the next few years By 2020 we see a sales potential of about 2 million vehicles for our brand worldwide Last year Audi generated a profit of 5 2 billion euros and Porsche earned 2 7 billion euros Together that represents about 60 percent of the Volkswagen Group s profits Is that a healthy ratio for a company with 12 brands Audi has a clear strategic goal We intend to achieve an operat ing profit margin of 8 to 10 percent That will put us in a posi tion to make record investments and show a net cash flow at the same time How is Audi affected by the Volkswagen Group s plans to substantially cut costs throughout the company Reducing costs is like brushing your teeth It is only effective if you do it regularly Audi plans to pour about 24 billion euros into new products and technologies between 2015 and 2019 The Q1 and Q8 are set but what new models are on the way and in particular what new technologies are high on Audi s list of priorities Audi is banking on a technological edge in all efficiency related disciplines This includes the further development of internal combustion engines as well as our cars electrification all the way to pure electric drive We have many more ideas on this An interview with Audi CEO Rupert Stadler

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